In 1934, Gilmore Oil president Earl Gilmore opened Gilmore Stadium between Beverly and Fairfax. It served as a venue for football, baseball and many other types of events, but was best known as one of the first tracks for the racing of "midget cars." Earl Gilmore made his mark in L.A. with Golmore Oil, Gilmore Field, Gilmore Stadium, the Pan-Pacific Auditorium, Farmers Market and more.