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PBSDS How To Series
Planning Content For The Long Term
Season 1
Episode 4
Episodes are like chapters in a book and it's important to assess how many episodes your topic can handle. One of the big advantages of digital production is that you can get quick feedback about what your audience is responding to based on quantitative and qualitative feedback.
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4:48
Let's look at the development and production of KQED's "Above The Noise."
2:48
Taking a look at the development, production, and audiences of "Origin of Everything."
1:33
Diversity is not just about who's in front of or behind the camera.
4:56
Which metrics matter, how to define success, and when to make strategic changes.
2:27
Get into the comments! Pick a social platform and go for it! Get your host involved!
5:07
De-mystifying studio sizes, post production setups, and shooting for the digital style.
2:12
Digital Audiences crave two principle things: authenticity & engagement.
2:19
Small budgets are a challenge. How do you get the most out of your financial resources?
2:25
Digital teams are typically small but highly efficient.
3:25
Achieving density through focus, and the right tone, humor, length, and visual planning.
2:33
What should the episode be about? Frame for curiosity and market smart.
3:38
Understanding Digital vs TV talent and how to be mindful of diverse casting.