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PBSDS How To Series
How to find the right talent and be mindful of diversity
Season 1
Episode 5
Understanding Digital vs TV talent and how to be mindful of diverse casting.
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4:48
Let's look at the development and production of KQED's "Above The Noise."
2:48
Taking a look at the development, production, and audiences of "Origin of Everything."
1:33
Diversity is not just about who's in front of or behind the camera.
4:56
Which metrics matter, how to define success, and when to make strategic changes.
2:27
Get into the comments! Pick a social platform and go for it! Get your host involved!
5:07
De-mystifying studio sizes, post production setups, and shooting for the digital style.
2:12
Digital Audiences crave two principle things: authenticity & engagement.
2:19
Small budgets are a challenge. How do you get the most out of your financial resources?
2:25
Digital teams are typically small but highly efficient.
3:25
Achieving density through focus, and the right tone, humor, length, and visual planning.
2:33
What should the episode be about? Frame for curiosity and market smart.
2:39
Episodes are like chapters in a book and quick audience feedback is a big advantage.