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PBS News Hour
Women's college basketball's historic rise in viewership
Monday night’s March Madness game between Iowa and LSU was watched by more than 12 million viewers on ESPN, making it the most-watched women’s college basketball game ever. Is this a one-time effect of Caitlin Clark or a sign of how things are changing for women’s sports? John Yang discussed that with Nicole Auerbach, a senior writer for The Athletic covering college football and basketball.
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