Up Next
Back to Show
PBS News Hour
The psychological trick behind getting people to say yes
Asking for someone’s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, “Pre-Suasion,” the crucial step before persuasion.
Support Provided By
Season

56:44
April 21, 2025 - PBS News Hour full episode

26:45
April 20, 2025 - PBS News Weekend full episode

26:44
April 19, 2025 - PBS News Weekend full episode

57:46
April 18, 2025 - PBS News Hour full episode

57:46
April 17, 2025 - PBS News Hour full episode

57:46
April 16, 2025 - PBS News Hour full episode

57:46
April 15, 2025 - PBS News Hour full episode

57:46
April 14, 2025 - PBS News Hour full episode

26:44
April 13, 2025 - PBS News Weekend full episode

26:45
April 12, 2025 - PBS News Weekend full episode

57:46
April 11, 2025 - PBS News Hour full episode

57:46
April 10, 2025 - PBS News Hour full episode