Up Next
Back to Show
PBS News Hour
The psychological trick behind getting people to say yes
Asking for someone’s phone number in front of a flower shop will be more successful because the flowers prime us to think about romance. Small, subliminal cues change our willingness to be sold on a product, on ideas or even a date. Economics correspondent Paul Solman speaks with psychology professor Robert Cialdini about his book, “Pre-Suasion,” the crucial step before persuasion.
Support Provided By
Season
57:46
September 20, 2024 - PBS News Hour full episode
57:46
September 19, 2024 - PBS News Hour full episode
57:46
September 18, 2024 - PBS News Hour full episode
57:46
September 17, 2024 - PBS News Hour full episode
57:46
September 16, 2024 - PBS News Hour full episode
26:46
September 15, 2024 - PBS News Weekend full episode
26:44
September 14, 2024 - PBS News Weekend full episode
57:46
September 13, 2024 - PBS News Hour full episode
57:46
September 12, 2024 - PBS News Hour full episode
57:46
September 11, 2024 - PBS News Hour full episode
57:46
September 10, 2024 - PBS News Hour full episode
56:45
September 9, 2024 - PBS News Hour full episode