Skip to main content
Back to Show
PBS News Hour

Tech startups see gold in Baby Boomers’ golden years

With more than 100 million Americans now over the age of 50, technology companies are eager to find new ways to cater to Baby Boomer consumers. From a mobile app that offers medical tips to wearable devices, special correspondent Megan Hughes reports on how startups are designing products to appeal to older Americans’ desires for longevity and wellness.

Support Provided By
Season
January 18, 2025 - PBS News Weekend full episode
26:45
January 18, 2025 - PBS News Weekend full episode
January 17, 2025 - PBS News Hour full episode
57:46
January 17, 2025 - PBS News Hour full episode
January 16, 2025 - PBS News Hour full episode
57:46
January 16, 2025 - PBS News Hour full episode
January 15, 2025 - PBS News Hour full episode
57:46
January 15, 2025 - PBS News Hour full episode
January 14, 2025 - PBS News Hour full episode
57:46
January 14, 2025 - PBS News Hour full episode
January 13, 2025 - PBS News Hour full episode
57:46
January 13, 2025 - PBS News Hour full episode
January 12, 2025 - PBS News Weekend full episode
26:44
January 12, 2025 - PBS News Weekend full episode
January 11, 2025 - PBS News Weekend full episode
26:45
January 11, 2025 - PBS News Weekend full episode
January 10, 2025 - PBS News Hour full episode
56:45
January 10, 2025 - PBS News Hour full episode
January 9, 2025 - PBS News Hour full episode
57:46
January 9, 2025 - PBS News Hour full episode
January 8, 2025 - PBS News Hour full episode
57:46
January 8, 2025 - PBS News Hour full episode
January 7, 2025 - PBS News Hour full episode
57:46
January 7, 2025 - PBS News Hour full episode
Active loading indicator