Skip to main content
Back to Show
PBS News Hour

How personal data helps candidates predict your vote

Based on massive amounts of information—from your party affiliation to your Amazon account—political campaigns can determine whether you may vote for their candidate and whether they should spend the resources to get you to do so. But will so-called “microtargeting” be a deciding factor in the 2016 presidential race or has its hype been overblown? NewsHour's Jeff Greenfield reports.

Support Provided By
Season
January 10, 2025 - PBS News Hour full episode
56:45
January 10, 2025 - PBS News Hour full episode
January 9, 2025 - PBS News Hour full episode
57:46
January 9, 2025 - PBS News Hour full episode
January 8, 2025 - PBS News Hour full episode
57:46
January 8, 2025 - PBS News Hour full episode
January 7, 2025 - PBS News Hour full episode
57:46
January 7, 2025 - PBS News Hour full episode
January 6, 2025 - PBS News Hour full episode
57:46
January 6, 2025 - PBS News Hour full episode
January 5, 2025 - PBS News Weekend full episode
26:45
January 5, 2025 - PBS News Weekend full episode
January 4, 2025 - PBS News Weekend full episode
26:45
January 4, 2025 - PBS News Weekend full episode
January 3, 2025 - PBS News Hour full episode
57:46
January 3, 2025 - PBS News Hour full episode
January 2, 2025 - PBS News Hour full episode
57:46
January 2, 2025 - PBS News Hour full episode
January 1, 2025 - PBS News Hour full episode
57:46
January 1, 2025 - PBS News Hour full episode
December 31, 2024 - PBS News Hour full episode
57:46
December 31, 2024 - PBS News Hour full episode
December 30, 2024 - PBS News Hour full episode
57:46
December 30, 2024 - PBS News Hour full episode
Active loading indicator