Local Hero: Riji Raja, Empowering Underserved and At-Risk Communities

Nominee Name: Riji Raja
Title: Founder, Affirmation Darling

About Riji Raja

Riji Raja is the founder of Affirmation Darling, a social impact brand offering wellness stationery and lifestyle products. Inspired by her personal experience of navigating homelessness for two years with her husband, Riji discovered the transformative power of personalized affirmations. These affirmations became key to overcoming depression and anxiety, helping them rebuild their lives.

Today, Affirmation Darling serves underserved and at-risk communities through wellness workshops and product donations, empowering individuals with the same tools that changed Riji’s life.