The award-winning SXSW film "Los Wild Ones" follows the lives of Irishman Reb Kennedy — "the most infuriating, difficult man you can't help but love" — and the artists on his LA indie label, Wild Records. Wild is composed of young Hispanic musicians who write and perform 1950s-style rock 'n' roll that insiders call a hybrid of rockabilly and punk rock. Raw and unfiltered, the film delivers an honest look at the label's ethos and unconventional but tight-knit family of Reb, the father figure, and his "kids."