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Iconic America

Philip Morris' Marlboro Man Lassoes a Hit Ad Campaign

Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the magic of Marlboro Country, the cigarette company created an ultramasculine cowboy icon, The Marlboro Man, whose ads ran successfully for decades.

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Iconic America
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55:11
The Golden Gate bridge is an engineering marvel that symbolizes America’s can-do spirit.
Stone Mountain
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55:38
As the nation wrestles with its past, the fate of Stone Mountain stands in question.
The American Bald Eagle
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55:08
The story of how the Bald Eagle soared to its vaunted perch in American iconography.
The Statue of Liberty
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55:11
A look at The Statue of Liberty's evolving meaning as symbol for a “nation of immigrants."
The Cowboy Preview
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55:24
The cowboy is the quintessential American — fiercely independent, brave and laconic.
The Gadsden Flag
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55:11
The Gadsden flag has been co-opted by a wide variety of Americans over its long history.
The Hollywood Sign
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55:35
A look at the L.A. landmark that became an international symbol of the American dream.
Fenway Park
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55:27
No ballpark is more iconic than Fenway Park, home of the Boston Red Sox
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