Albert Ecke immigrated from Germany to Southern California in 1902 and opened a roadside stall selling fruits and vegetables. By the 1920s, his son Paul started selling some of the wild poinsettia plants that grew in the hills above their stall. From these small beginnings, it is now estimated that over 90% of all flowering poinsettias get their start at the Paul Ecke Ranch. Join Huell and Luis as they meet Paul, Paul Jr. & Paul III, who give them a tour of this amazing and brightly colored piece of California's Christmas Gold.