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Artbound
The Broad: A First Look at L.A.'s Newest Art Museum
On September 16, The Broad Museum opened to press and members of the national art community providing a first look at Los Angeles' newest cultural institution in the city's center. The 120,000-square foot, $140-million building, designed by architecture firm Diller Scofidio + Renfro, is now home to 2,000 works of founders Eli and Edythe Broad's collection, which includes contemporary art by a wide-array of world renowned artists. Like a museum mixtape, The Broad is a compendium of contemporary art's greatest hits.
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