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American Masters
How the farmworkers’ movement used concerts to fundraise
Music promoter Jim Cassell organized concerts as fundraisers for the farmworkers’ movement with the likes of Kris Kristofferson, Jerry Garcia, Cheech and Chong, Crosby and Nash, Taj Mahal, Malo, Tower of Power and others. “It was an era when the United Farm Workers Union movement was so supported by everybody, so the bands would perform basically for free," said Cassell.
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