Up Next
Back to Show
Amanpour & Co.
How to Change Anyone’s Mind, Even in an Election
Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.
Support Provided By
Season
Unlock with PBS Passport
55:47
Annalena Baerbock; Chimamanda Ngozi Adichie; Jeffrey Goldberg
Unlock with PBS Passport
55:44
Chris Murphy; Arwa Damon; Tanya Haj-Hassan; Tiya A. Miles
Unlock with PBS Passport
55:18
Alberto Gonzales; Idit Ohel; Justin Levitt
Unlock with PBS Passport
55:47
Thierry Arnaud; Nathalie Tocci; Dr. Sania Nishtar; Tina Fordham; Edward Fishman
Unlock with PBS Passport
55:47
Colum McCann; Graydon Carter
Unlock with PBS Passport
55:47
Vincent Warren; Michael Lewis; W. Kamau Bell; Jessica Chen Weiss
Unlock with PBS Passport
55:47
Chuck Hagel; Antonio Costa; Jason Stanley
Unlock with PBS Passport
55:47
Baiba Braže; Makena Kelly; Shaima Al-Obaidi; Clay Risen
Unlock with PBS Passport
55:47
Dara Massicot; Özgür Özel; Olivia Hill; Asako Gladsjo and Dr. Le’Shauna Phinazee
Unlock with PBS Passport
55:16
David Miliband; Omar El Akkad; Carrie Besnette Hauser
Unlock with PBS Passport
55:24
Maja Stojanovic; Stephen Graham; Nicholas Kristof
Unlock with PBS Passport
55:46
Celeste A. Wallander; Greg Swenson; John Green