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BrainCraft
The Secret to Creativity
Season 2
Episode 40
With this simple exercise, what can you learn about creativity?
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![The Attention Economy Needs to Change. But How?](https://kcet.brightspotcdn.com/dims4/default/007c77f/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FWfWulgj-asset-mezzanine-16x9-1L5zhvZ.jpg)
10:59
So... Could you run Facebook better than Zuckerberg?
![Your Emotions Are For Sale](https://kcet.brightspotcdn.com/dims4/default/de6ba34/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FOVOrKIQ-asset-mezzanine-16x9-nRpNGUP.jpg)
10:01
The emerging monetization of your emotions.
![Google Owns 28% of Your Brain](https://kcet.brightspotcdn.com/dims4/default/b83a50e/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2F3uPdNOq-asset-mezzanine-16x9-9l4mOSY.jpg)
9:14
AI, voice assistants and neuroscience through the lens of philosophy.
![How One Company Redefined Social Norms](https://kcet.brightspotcdn.com/dims4/default/8efeb1e/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FUkKsz9D-asset-mezzanine-16x9-gOdpF1B.jpg)
10:01
Facebook's impact on society – how it's changed mass grief and other social norms.
![The Psychological Tricks Keeping You Online](https://kcet.brightspotcdn.com/dims4/default/1207fad/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FmdOGnIX-asset-mezzanine-16x9-9QB1ANt.jpg)
9:41
We take a look at persuasive design – and how good design persuades you every single day.
![Big Tech's Battle For Our Attention](https://kcet.brightspotcdn.com/dims4/default/0eb0b27/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FMLpIF6G-asset-mezzanine-16x9-PixcKKH.jpg)
11:36
So, what's the price of your attention?
![How Dana Scully Changed Science](https://kcet.brightspotcdn.com/dims4/default/2f9ec40/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FHeDnYLF-asset-mezzanine-16x9-ge7tpI4.jpg)
6:27
How Dana Scully Changed Science
![Why Willpower Doesn't Predict Your Success](https://kcet.brightspotcdn.com/dims4/default/75f5ea0/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2Fcgqgkzc-asset-mezzanine-16x9-F0f9md2.jpg)
4:11
The truth about the Marshmallow Test, delayed gratification, will power and success
![How Magicians Trick Your Brain](https://kcet.brightspotcdn.com/dims4/default/6a91bed/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FW32VyAS-asset-mezzanine-16x9-u2J2o3s.jpg)
8:48
Magicians use a number of psychological tricks to bring their performances to life.
![Why Are We More Anxious Than Ever Before?](https://kcet.brightspotcdn.com/dims4/default/13bf638/2147483647/strip/true/crop/1920x1080+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2Fntud3aU-asset-mezzanine-16x9-BvCgfCN.jpg)
4:41
Let's take a look at some of the genetic and environmental factors that can cause anxiety.
![The Antioxidant Benefits of Sleep ft. OTHER Vanessa Hill!](https://kcet.brightspotcdn.com/dims4/default/e5b69ef/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2Fprrr07U-asset-mezzanine-16x9-5HlGpOy.jpg)
8:37
Why did sleep evolve, really? It may have to do with antioxidants.
![Why Most Personality Tests Are Wrong](https://kcet.brightspotcdn.com/dims4/default/bd1284d/2147483647/strip/true/crop/1280x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Fimage.pbs.org%2Fvideo-assets%2FiNqkvOC-asset-mezzanine-16x9-XaNp0vW.jpg)
4:47
You're not a static personality type. Your personality traits can be shaped over time.