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Rebranding Press Materials

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JP Shields
JPShields@pmgsocal.org
747-201-5886

PBS SoCal and KCET, Southern California's flagship PBS stations and home for award-winning public media productions as well as premieres of new PBS programs, announced today a rebranding effort that includes the launch of new logos and a creative refresh both on-air and online. Two years after both local public media stations merged along with satellite service Link TV (Dish 9410 and DirecTV 375) to create the Public Media Group of Southern California, they have unified their online platforms with an all-new website redesign that will make it simpler for visitors to discover programming, editorial and resources as well as make it more efficient for the organization to manage video assets and content. The changes will ensure digital users a more streamlined and intuitive experience. Viewers can explore the updated brands, graphic packages and contemporary colors that reflect the hues of Southern California starting today by tuning in to all three broadcast stations and by visiting the websites at kcet.org, linktv.org and pbssocal.org (revisions to PBS SoCal’s site will be completed by Tues., Jan. 26).

PRESS MATERIALS

PBS SoCal rebrand trailer.
KCET rebrand trailer.

KCET/PBS SoCal Combined Rebranding Key Art
Key Art for New Rebranding Efforts for PBS SoCal and KCET. Image courtesy of Public Media Group of Southern California.
PBS SoCal Rebranding Key Art
Key Art for New Rebranding Efforts for PBS SoCal. Image courtesy of Public Media Group of Southern California.
KCET Rebranding Key Art
Key Art for New Rebranding Efforts for KCET. Image courtesy of Public Media Group of Southern California.

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