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Brand Simplification Press Materials

January 19, 2024
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PBS SoCal, Southern California's flagship PBS station, will streamline viewers' experience and strengthen public media in the region by consolidating both the KCET and PBS SoCal local PBS stations under one name: PBS SoCal. Starting Tues., Feb. 6, the KCET broadcast channel will be referred to as 'PBS SoCal Plus' in order for both PBS flagship broadcast stations in Southern California to be under one unified brand for efficiency and better awareness.

Locally produced original content and PBS programs will continue to also be available to stream on the FREE PBS App, which is available on iOS and Android devices, Roku, Amazon Fire TV, Apple TV, Android TV, Samsung Smart TV, Chromecast and VIZIO SmartCast TV. PBS SoCal programs have been made available to livestream on the PBS App, YouTube TV, Direct TV now, Hulu TV Live and Local Now.

Press Assets

KCET Becomes PBS SoCal Plus

PBS SoCal Brand Simplification Key Art
PBS SoCal Brand Simplification Key Art (Download)
Pictured: Key Art Option for New Brand Simplification Efforts for PBS SoCal (Image courtesy of PBS SoCal).
Pictured: Key Art Option for New Brand Simplification Efforts for PBS SoCal (Image courtesy of PBS SoCal). (Download)
PBS SoCal Logo
PBS SoCal Logo (Download)
PBS SoCal Plus Logo
PBS SoCal Plus Logo (Download)
Andrew Russell, PBS SoCal President and CEO
Andrew Russell, PBS SoCal President and CEO (Download)
Dan Ferguson, PBS SoCal SVP Marketing and Communications
Dan Ferguson, PBS SoCal SVP Marketing and Communications (Download)

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