'BBC World News America' Launches on KCET

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Los Angeles - March 25, 2011 - BBC World News America, the BBC's
award-winning nightly newscast for American audiences, will begin airing on
Monday, March 28, at 5:00 p.m. on KCET.

Anchored by Matt Frei and Katty Kay the program has
extensive coverage of international events as well as a unique take on domestic
affairs here in America. It joins the existing broadcasts of BBC World News currently airing weekdays
on KCET at 6:00 a.m. and 6:00 p.m. BBC
World News America moves to its new home on public television from the
cable channel BBC America.

Rome Hartman, Executive Producer of BBC World News America, said: "The
recent wave of major international news stories demonstrates the value of the
BBC's unrivalled newsgathering operation. Never has there been a greater need
for a newscast that strives to make sense of our increasingly complex
world.  Our program reflects the
best values of BBC journalism - objective, balanced and engaging reporting -
and we're proud to deliver it to public television audiences."

"If you look at our program on any given night, you
get a really rich sense of the rest of the planet," said Matt Frei, BBC World News America anchor.

"KCET's ongoing commitment to
providing viewers with quality international news programming is made stronger
by the addition of BBC World News America,
which provides an unparalled look at the world from an international point of
view," said Bret Marcus, KCET Senior Vice President and Chief Content Officer.   

While the program is anchored and produced from
Washington, Frei and Kay frequently travel
outside Washington for special coverage of major breaking news and events here
and abroad.  The program also
features in-depth pieces as well as interviews and roundtables with leading
newsmakers, experts and journalists.

Notes to editors:

• BBC World News America
  will be offered as a 30-minute commercial-free newscast on public
  television stations, under the existing distribution agreement with KCET
  in Los Angeles, under which BBC newscasts reach 97% of U.S. households.
• BBC World News since 1998.

About BBC World
News America on public television

BBC World News is presented nationally on public
television by KCET Los Angeles. The newscast draws from the BBC's unrivalled
global newsgathering resource of 2,000 journalists and 70 international
bureaus, providing news coverage with a truly global perspective; insight into
world events impacting on America and major US stories impacting on the world. BBC World News presented by KCET
currently maintains a U.S. household coverage of 97% and airs in 197 markets
nationwide on public television stations. The newscast is cleared in all top 30
markets, 49 of the top 50 markets and 97 of the top 100 markets. The newscast is
carried on the primary public television station in 184 of the 197 markets. For
more about BBC World News, please
visit www.bbcworldnews.com.

BBC
World News being offered on public television in markets all across the
country. BBC World News America has won
numerous awards, including a duPont-Columbia, an Emmy® and three Peabodys, one
of which commended the newscast for overall excellence with the judges
describing the program as "A nightly newscast like none the United States has
ever had; it places our actions and concerns in a global context." BBC News
presenters Matt Frei and Katty Kay anchor the program.

About KCET

On-air, online and in the community, KCET plays a vital role in
the cultural and educational enrichment of Southern and Central California. With a
viewership of 3.6 million viewers in the average month, KCET is the largest
independent public television station in the country. KCET is the second
most-watched public television station in the U.S. and has the largest
geographic reach of any public television station in California. KCET currently
produces the Emmy®, duPont-Columbia and Peabody Award-winning SoCal Connected, a hard-hitting
prime-time weekly television news program that examines the issues and people
of Southern California. Throughout its more than 40-year history, KCET has won
hundreds of major awards for its local and regional news and public affairs
programming, its national drama and documentary productions, its quality
educational family and children's programs, its outreach and community services
and its website, kcet.org. KCET is a donor-supported community institution.
More than half of the funds raised to support KCET's operating budget come from
individual support. For additional information about KCET productions,
Web-exclusive content, programming schedules and community events, please visit
kcet.org.

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