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April 2011 - KCET Sells Sunset Blvd Studios, Moves to Burbank

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Aerial view of KCET's Sunset Boulevard studios in Hollywood
Aerial view of KCET's Sunset Boulevard studios in Hollywood, by brezvani

Faced with new economic realities after leaving PBS, in April 2011, KCET sold its historic 40-year home on Sunset Boulevard, and made plans to move into a new, state-of-the-art studio on Alameda Avenue in Burbank.

KCET needed to raise working capital to sustain itself, and its principal asset was its 4.5-acre studio lot on 4401 W. Sunset Boulevard. Built in 1912 as a motion pictures studio, the lot was expensive to maintain and the wrong size for a television operation, especially one in the digital age. The Sunset lot, designated a Los Angeles Historic Cultural Monument in 1978, was sold to the Church of Scientology, the highest of three bidders, for use as a media production facility.

The working capital raised in the studio sale allowed KCET to pay off its remaining multimillion dollar loans to PBS and a bank loan, and become debt-free.

"The sale of the lot was an indispensable part of our survival," said KCET's president and CEO Al Jerome.

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KCET's new studios, located at The Pointe, an office building in Burbank's Media District. | Photo: Worthe Real Estate Group
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KCET's new state-of-the-art control room in Burbank's The Pointe building. | Photo: KCET Archives

The station looked toward a new, state-of-the-art, digital-ready leased facility, eliminating the costly need to transport equipment, and made a fresh new start in April 2012 at its current home at The Pointe, a modern, 15-story building on 2900 W. Alameda Avenue in Burbank's Media District, which is also the home to entertainment companies like DC Comics and FremantleMedia.

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