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Planning Content For The Long Term

Planning Content For The Long Term

Season 1 Episode 4
2:39
How to think of episode ideas?

How to think of episode ideas?

Season 1 Episode 6
2:33
Writing For Digital

Writing For Digital

Season 1 Episode 7
3:25
Who's on a Digital Team?

Who's on a Digital Team?

Season 1 Episode 8
2:25
How to Maximize a Small Budget

How to Maximize a Small Budget

Season 1 Episode 9
2:19
Digital Aesthetics

Digital Aesthetics

Season 1 Episode 11
5:07
Engaging Your Audience

Engaging Your Audience

Season 1 Episode 12
2:27
How We Integrate Sponsorship

How We Integrate Sponsorship

Season 1 Episode 14
2:24
Building Diversity into Content

Building Diversity into Content

Season 1 Episode 15
1:33
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PBSDS How To Series

How to create a really powerful mini-series?

Season 1 Episode 3

Although some digital shows go on forever and release hundreds of episodes, others come in the form of mini-series of less than ten episodes.

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Case Study: KQED's Above The Noise
4:48
Let's look at the development and production of KQED's "Above The Noise."
Case Study: Origin of Everything
2:48
Taking a look at the development, production, and audiences of "Origin of Everything."
Building Diversity into Content
1:33
Diversity is not just about who's in front of or behind the camera.
How to Use Metrics to Create Better Content
4:56
Which metrics matter, how to define success, and when to make strategic changes.
Engaging Your Audience
2:27
Get into the comments! Pick a social platform and go for it! Get your host involved!
Digital Aesthetics
5:07
De-mystifying studio sizes, post production setups, and shooting for the digital style.
Working With On Camera Talent in Digital
2:12
Digital Audiences crave two principle things: authenticity & engagement.
How to Maximize a Small Budget
2:19
Small budgets are a challenge. How do you get the most out of your financial resources?
Who's on a Digital Team?
2:25
Digital teams are typically small but highly efficient.
Writing For Digital
3:25
Achieving density through focus, and the right tone, humor, length, and visual planning.
How to think of episode ideas?
2:33
What should the episode be about? Frame for curiosity and market smart.
How to find the right talent and be mindful of diversity
3:38
Understanding Digital vs TV talent and how to be mindful of diverse casting.
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