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America By The Numbers
The New Mad Men
Season 1
Episode 8
Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.
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See how new voters across the nation are exerting their power in surprising ways in 2016.
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By the numbers, some babies have the lowest chance of making it to their first birthdays
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By the numbers, the untold story of Southeast Asian dropouts
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By the numbers, new Americans take political agency
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By the numbers, the largest oil play in the lower 48 states
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By the numbers, one of the whitest places in America
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By the numbers, some of the country’s most underserved veterans
26:01
By the numbers, a laboratory for the future of America